Lutz, Richard J.
Richard J. Lutz
Peter S. Sealey PhD Professorship
Professor & Chair
Chair, Marketing Department
(352) 273-3273
Bio
Expertise And Interest Areas
Education All years
- PhD - Marketing, University of Illinois, 1973
- MS - Marketing, University of Illinois, 1972
- BS - Marketing, University of Illinois, 1969
News All Articles
- Drilling into marketing — January 31, 2024 — With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. E...
- Professors honored with Journal of Interactive Marketing award — May 25, 2023 — Peter S. Sealey PhD Professor of Marketing Richard Lutz and Georgia Tech’s Tim Halloran (DBA ‘18) were recently presented with the 2021...
- The latest innovative ideas from Warrington — August 10, 2021 — Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, de...
- How much is a ‘like’ worth? — June 15, 2021 — GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the s...
- Study: Live in the moment, don’t selfie or snap it — January 31, 2019 — If you’re attending a destination wedding, taking a tour or simply celebrating the birthday of someone dear, a study by a group of researc...
Courses Taught Last 3 years
- Brand Management (MAR6838)
- Build/Man Brand Equit (MAR6335)
- Prep Teach in Bus (BTE7171)
- Prin of Marketing (MAR3023)
- Ug Res in Business (GEB4911)
Phd Students Advised Last 3 years
- Daniel Dong-Wook Kim — 2023 — Current
- Odile Guinot — 2022 — Current
- Felipe M Affonso — 2019 — 2023
- Remy E Jennings — 2021 — 2022
- Jacob Regier — 2019 — 2021
Professional Service Last 5 years
Book Publications Last 5 years
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Legends in Consumer Behavior: C. Whan Park
Status: PublishedPublished Year: 2019Author: Richard Lutz
Book Chapter Publications Last 5 years
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Volume Introduction: Decision-Making and Choice Decision--The Contribution of C. Whan Park
Status: PublishedPublished Year: 2019Author: Richard Lutz
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Object History Value in the Sharing economy
Status: PublishedPublished Year: 2019Authors: Charis Li, Richard Lutz
Conference Proceeding Publications Last 5 years
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On Relevance
Status: PublishedPublished Year: 2020Author: Richard Lutz
Journal Article Publications Last 5 years
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The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World
Status: PublishedJournal: Journal of Consumer AffairsPublished Year: 2022Authors: Aida Faber, Richard Lutz
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Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?
Status: PublishedJournal: Journal of Interactive MarketingPublished Year: 2021Author: Richard Lutz
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How and When Taking Pictures Undermines the Enjoyment of Experiences
Status: PublishedJournal: Psychology & MarketingPublished Year: 2019Authors: Gia Nardini, Richard Lutz, Robyn LeBoeuf
Contact And Other Resources
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267A
(352) 273-3273